We work alongside the Client in setting up marketing and profiling campaigns in compliance with the GDPR and with the guidance of the EDPB and of the Italian Data Protection Authority (Garante per la protezione dei dati personali), taking account of the Client’s commercial objectives and organisational complexity. We handle the obligations relating to the use of cookies and other digital tracking systems, the preparation of privacy notices and the collection of consent, making it easier to process data correctly along the whole marketing funnel. Our approach seeks to combine compliance and business: respect for the rules and the development of effective marketing.