ICT Law and New Media

Keeping up with the new opportunities and scenarios offered by the digital market and by social networks, we offer to our Clients legal support in managing relationships with Influencers and other partners in the context of communication campaigns or other advertising or sponsored initiatives for the promotion of products or services of the Client. 

Our services include a 360-degree support in the adaptation of internal communication or sponsorship initiatives, as well as a thorough verification of creative contents and materials provided by external agencies within the context of such activities, and in full compliance with the Legislative Decree 145/2007 on misleading advertisement, with the Legislative Decree 206/2005 for the protection of customers, with the Code of Conduct for commercial communication and with all other relevant applicable laws on advertisement.

Our service also include the drafting of support materials, including: Internal policies and procedures for the correct use of digital tools and instruments, Guidelines and procedures for the creation of advertising contents, in light of the fairness and transparency principles and in full compliance with the most recent guidelines of the Italian Agency for Telecommunication (AGCOM), of the Italian Authority for Advertisement (IAP), with Corporate Governance Code, with all the relevant sectorial legislation and with the laws on the protection of intellectual property rights.

We work alongside the Client in complying with the digital accessibility obligations laid down by d.lgs. 82/2022. The service is tailored to the type of digital services offered and to the Client’s sector and can cover individual channels or the entire digital ecosystem. We check the compliance of websites, apps and online services with accessibility standards, identify the issues that hinder use by persons with disabilities, define the legal and technical/organisational corrective measures and prepare the accessibility statement. The aim is to deliver digital services that are genuinely accessible and compliant, reducing exposure to claims and sanctions and strengthening the Client’s credibility with users and institutions.

We assist our Clients in the protection of their intellectual properties and in defining the best way of exploiting digital channels for communicating with the public, especially through:

• drafting, with the Client’s support, corporate policies to support internal department in defining the development of websites, web portals, digital applications, mobile apps, projects involving social network, artificial intelligence;
• drafting of specific contractual clauses in order to manage the relationships with agencies in charge of carrying out market researches or sentiment analysis activities;
• support in the correct setting of advertising activities in the context of influencer marketing;
• assistance in the protection (either judicial or extra judicial) of the company’s copyrights on graphical, methodological, and technological solutions;
• drafting of contract for the sale and purchase of licenses for intellectual property rights.

We offer specific services to companies operating in the e-commerce sector, by supporting them in designing and reviewing their e-commerce channels, in full compliance with data protection laws and consumers protection laws.

Our services in this specific area include:

• drafting (or reviewing) of General Terms of Sales, Terms and Conditions for websites and e-commerce channels, compliant with consumers protection laws, and light of the business goals of the Client;
• supporting the exam or the design of e-commerce channels (e.g. designing the online journey which leads the Customer to buy or to pre order a specific product; drafting of specific documents to be implemented in the single parts of the online journey, such as the online chart);
• assisting and supporting the single contact persons or internal teams in designing and using specific instruments; proposing solutions which may help to achieve the business goals, with the highest level of compliance with all applicable laws;
• assistance in negotiation and dispute resolution proceedings with customers.

In managing its day-to-day activities, every company runs into a range of ordinary legal issues that often call for multidisciplinary input — with higher management costs and a greater dispersion of energies, which inevitably affect how quickly action can be taken. This is the scenario the Legal Desk service offered by netforLegaL is designed for.
It is a multidisciplinary legal assistance and advisory service whose availability and, above all, speed the Client can always count on. The service meets the need to outsource the handling of legal issues in less complex business contexts and can also be a valuable support to the in-house legal department in more structured organisations.
The involvement of a pool of senior professionals — organised by area of specialisation — allows the Client to capitalise on the advisory experience gained, ensuring constant regulatory updates in its sector. The multidisciplinary approach also delivers attractive economies of scale.

Our areas of work include:

• Protection of ideas, trademarks and distinctive signs in the digital environment;
• Assistance with e-commerce and online consumer protection;
• Compliance with digital accessibility requirements;
• Legal structuring of digital communications and influencer marketing;
• Legal and technical/organisational assistance on the use of IT and digital tools;
• Protection of online reputation and handling of disputes over digital content;
• Management of the legal aspects of online content and platforms.

For each Client the service involves a “contact lawyer”, who coordinates the work and has an ongoing relationship with the company. The presence of this figure brings:

• A stronger relationship of trust with the Client;
• The progressive personalisation of the service, as knowledge of the company context steadily grows;
• The guarantee of a constant legal presence, which also plays a proactive role towards the Client.

As for how the service is offered, the methodology is that of a typical help desk: maximum freedom and flexibility for the Client to set upfront an annual budget for the initiative, to make the most of its economies of scale.
The expected result is to turn what has perhaps been perceived until now as the cost of regulatory compliance into an insurance policy — or an investment — in the peace of mind of doing things properly.